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Creative Brief

The Brief

Design the cover of the Ad Age Cannes Issue.

Submit your ideas for the sixth annual Ad Age Young Creatives Cover Competition. This brief is straightforward and allows you to stretch your imagination. Show us a cover design that you believe encapsulates the meaning of creativity in 2015.

A few tips from us: Your creative cover design does not need to have a Cannes festival theme. In fact, we get way too many entries featuring Gold Lion trophies. Other overused images: Globes. Light bulbs. Emoticons. Familiar social media platforms, reimagined. Please be original! Ideally, we’re looking for a conceptual cover with a strong, impactful image.

Also note: the winning entry as well as the finalists will be on display in large format outside The Majestic hotel at Cannes, so while the work must be impactful as a magazine cover, keep in mind it will need to stand out in a billboard format as well.

Ad Age will announce a number of finalists, but award one winner (which can be a creative duo).

  1. The winning idea will become the cover of the annual Cannes Issue (June 15, 2015). This is the issue distributed at the 2015 Cannes Lions International Festival of Creativity, as well as to all Ad Age subscribers.
  2. The winner/winning duo receives ONE free trip to the 2015 Cannes Lions International Festival of Creativity.

In the spirit of Cannes' own "Young Lions" competition, the Ad Age Young Creatives Cover Competition is open to agency creatives, students and freelance creatives ages 30 and under at the time of the 2015 Cannes Lions International Festival of Creativity. The idea is to inspire young creatives to join in important industry gatherings and help elevate the careers of those who are still junior in the business, and not as likely to have agency financial support for a trip to the festival.

previous winners

In "Everything Is Connected" in 2014, Kumkum Fernando, a Sri Lankan, Australia-educated associate creative director at Lowe and Partners Vietnam, built an elaborate installation conveying that all things, including brands, are connected in today’s world.

The 2013 winning design by the Bangkok-based young creative team of Katrina Encanto and EJ Galang from Lowe and Partners in Thailand, "Portrait of a Creative in the Digital Age," envisioned an explosive creature constructed from brightly-colored paper cubes with a deliberately random, ambiguous face that can be interpreted as evolving, deliberately leaving it open to the viewer’s imagination.

The 2012 winners from JWT India designed "Street," where the world -- and its brands -- came together in a single street.


The 2011 winner created an intricate kaleidoscope image to show how brands connect the world. Our winner, from Grey, Vietnam, was inspired by a cathedral's glass façade.


In our first year, the winning 2010 cover idea, from a team at Grey, New York, was "Gears"/Creativity makes the world turn. It married a vintage aesthetic inspired by mid-century Fortune magazine covers with gears designed with 3-D software, made into clusters and projected onto a world map. 
Ad Age’s Cannes Issue highlights the people and brands making waves in the creative space, both inside and outside the U.S.
 Generally, Ad Age covers the full range of marketing topics--the magazine and its sites provide leading edge news and analysis on how brands connect with consumers (check us out on AdAge.com and Creativity-online.com). The whole industry is represented: marketing executives from brand managers to CMOs and CEOs, agency staff including CEOs and creative directors, media strategists and buyers as well as the media owners, technology and production companies and others.