Since 2006, Ad Age's Annual IDEA Conference has redefined creativity by showcasing the innovative ways businesses across a wide spectrum of industries are building their businesses.
Join us for the fifth annual IDEA Conference as industry influencers gather for a day of inspiration and learn how to infuse this way of thinking and innovation into your own organization.

Creativity and innovation exist far beyond the realm of agency creatives.
Today, marketers, interactive and tech visionaries, game creators, entertainment execs, directors, restaurateurs, artists, musicians and so many others are all more...
Michael ShumanCo-Managing Partner, Co-Developer and Architect
4food LLC
Michael Shuman is the Co-Managing Partner of 4food LLC, Co-Developer, and its Architect.
Michael is the founder and principal of MASdesign, an interdisciplinary design/build collaborative which he formed in 2001, whose accessible, socially meaningful, and culturally relevant work is well documented. In 2004 Michael received a design distinction award from the ID Annual Design Review for his groundbreaking design work for StoryCorps, a national oral history project that provides Americans of all backgrounds with the opportunity to record, share, and preserve their life-stories. The StoryCorp project involved the creation of various mobile and stationary studio solutions built around common functionality.
In addition to the above Michael serves as a Director of StoryCorps, which in 2007 received an institutional Peabody Award - the highest honor in broadcast journalism. Since 2003, StoryCorps has collected and archived more than 30,000 interviews from more than 60,000 participants.
Michael is also a founding board member of Publicolor, a celebrated non-profit organization which engages communities through the use of color and collaboration to revitalize their neighborhood schools and surrounding public service facilities, thus re-engaging youths in their education and neighbors with their neighborhoods.
Michael lives and works in New York City with his wife, son, and many pets.