Register now, November 30, 2010, Metropolitan Pavilion, NYC, 8am-7pm
Ad Age's Media Evolved Conference

Ad Age's Media Evolved Conference

Featuring 2010 Media Vanguard Awards

Featuring 2010 Media Vanguard Awards

New Platforms & Content

New Platforms & Content

New Platforms & Content

Planning, Buying & Measuring

Content Creation For Brands

Content Creation For Brands

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Agenda

8:30 am
Registration and Breakfast
9:15
Opening Remarks
Allison Arden, VP/Publisher, Advertising Age
9:20
Opening Remarks
Walker Jacobs, Executive Vice PresidentTurner Broadcasting System
9:25
Media Innovation and the Road to TV Everywhere
George Bodenheimer, President, ESPN Inc. and ABC Sports, co-chairman, Disney Media Networks
Fireside chat with Abbey Klaassen, Editor, Advertising Age
10:00
Bridging Creative, Strategy & Planning
Nick Brien, CEO, McCann Worldgroup
10:50
The Bad Boys Guide to Digital Bliss: How to Build Acceptance, Momentum and Success in the New Media Landscape
Dana Anderson, SVP Marketing Strategy & Communications, Kraft
11:25
  • Leslie Dance, Director and VP, Brand Marketing and Communications, Office of the Chief Marketing Officer, Eastman Kodak Company
    • 11:40
    Networking Break
    12:00
    Marketing Evolved: How Media Factors into Modern Marketing Tactics
  • Moderator: Brian Steinberg, TV Editor, Advertising Age
  • Scott McCune, VP/Integrated Marketing, Coca Cola
  • Matt Seiler, Global Chief Executive Officer, Universal McCann
  • Mark Kaline, Global Director, Media, Licensing & Consumer Services, Kimberly Clark
    12:40
    Media Experimentation: From Times People to Beta620
    Denise Warren, Senior Vice President and Chief Advertising Officer, New York Times Media Group, General Manager, NYTimes.com
    1:05
    Economist Media Forecast & Predictions
    1:20
    Media Predictions for 2011: Winner of Economist Contest
    Hunter Sebresos, Founding Partner,Dyvergent
    1:30
    Networking Lunch
    2:20 – 3:40
    Content Tracks
    Planning and Research
    2:20
    Snooki’s Media Diet: Insight into Gen Y Media Consumption Habits
    Nick Shore, Senior Vice President of Strategic Consumer Insights and Research, MTV
    3:00
    Real Time Media Panel
  • Moderator: Simon Dumenco, The Media Guy, Advertising Age
  • Josh Auerbach, betaworks
  • Mark Ghuneim, CEO, Wiredset/Trendrr
    • 3:30
    Exclusive: iPad Neurometric Feedback Research
  • Mike Haggerty, SVP, Director of Marketing Accountability and Research, Universal McCann
  • Betsy Frank, Chief Research and Insights Office, Time Inc.
    • Marketer as Media
    2:20
    Involve to Evolve: Enlisting the imagination of consumers and content creators to power your brand.
    Judy Hu, Senior Global Executive Director, Advertising and Branding, GE
    2:55
    Partnerships & Innovation. Brands & Owned Media
    Dave Knox, CMO, Rockfish Interactive
    3:15
    Developing Mobile Apps for Print
    Michael Gutkowski, President, LMK
    3:35
    Fireside Chat
  • Bob Bowman, CEO, MLB Advanced Media
  • Andrew Hampp, LA Bureau Chief, Advertising Age

    • Main Sessions Resume
    3:45
    Media Predictions for 2011
    4:00
    Keynote Interview
    Piers Morgan, CNN

    5:00
    Media Vanguard Awards and Cocktail Reception

    * Agenda and speakers are subject to change